Memo: The deluxe service

Here’s a perspective to consider when offering proposal options for a consulting project.

The deluxe service

If you’ve stayed at a posh hotel you may already know about the deluxe services that are available … if you have enough money. And, I’m not talking about a bigger room and well-stocked the mini-bar.

That’s nice but with the deluxe service comes a suite with a view, a concierge, packing and unpacking, in-suite beauty and spa treatments, a private chef, and luxury car service.

Wow! I know it reads like something out of a movie, right?

But there are people who live like that all the time. They want deluxe treatment. Exclusive access and privileges. Convenience and time saving. Personalised attention. And status.

Now back to consulting, and a question for you to consider.

When did you last offer a client a deluxe option alongside your standard consulting?

What might that look like?

Well here are 7 ideas for things you might want to offer:

1. Exclusive briefings from a top tier consultant;

2. Immersive ‘innovations lab’ experience.

3. Ultra personalised attention and rapid response;

4. Exclusive tools, templates, and playbooks;

5. Bi-annual exclusive peer conference;

6. Private and discrete executive thinking partnership (coaching);

7. Project branding and internal influence strategy;

Does this list fire up your imagination or does your mind respond … “my clients would never.”

Well clients do!

I’ve seen packages like this chosen at 3 - 10 times regular fees.

The mini-mission.

Look at a recent proposal and see what you might have offered as a deluxe package alongside the regular one.

Even if they don’t go for the deluxe, just showing it sets a pretty powerful price anchor. Makes everything else seem like even more of a bargain, right?