The myth of average

... many consultancy brands come across as average, not exceptional. Does yours?

For some systems 'thinking average' is a mistake. 

Watch the talk. Fighter pilot performance improved when cockpits designed for average sizes were banned.  And there's a convincing case that 'average' learning environments destroys talent in schools.

'Average' in consultancy.

I've meet plenty of good consultants who create average, not exceptional, pre-sales experiences for clients. That's a shame. Because if clients found them exceptional to work with pre-sales they'd be winning more interesting projects at higher fees.

If you think you're in that camp - and want to change - read this book - How to be exceptional, by Stuart Browne.^#

Practice the exercises in it.

^# Disclosure: Stuart is a past client of mine. I consider him to be be one of the best entrepreneurial consultants I know.