The value of staying in touch
Staying in touch with past clients is essential for consultants, but it can often be neglected due to a lack of time.
Here are four reasons staying in touch must be a top priority:
It leads to word of mouth referrals, which are key for new business.
Reaching out to past clients brings you back to the top of their minds, leading to unexpected requests for help.
Lapsed clients are often willing to provide feedback, or ideas, for enhancing your services.
Satisfied clients will give endorsements for your work, but you'll need to ask them.
Mini-mission
To get started, this week we have 4 mini-missions:
Request a LinkedIn recommendation from a previous client.
Set up a meeting to discuss how your service offering might be improved.
Call a lapsed client. Add value first then find out what they’re up to now.
Develop a solid system for staying in touch.
Stay in touch. Grow and nurture your network. That’s it.