What to Do When Your Network Doesn’t Include Ideal Clients
A step by step guide for ambitious consultants
Feeling stuck because your network isn’t full of the ideal clients you want to work with? Don’t worry—it’s fixable. The key is to develop a clear plan to expand your network and start making the right connections.
Here's a step-by-step approach to help you get there:
1. Assess Your Current Network
Make a list of people you already know—clients, colleagues, and professional contacts. Even if they’re not in your target market themselves they may have the right connections.
2. Leverage Existing Relationships
Reach out to the people on the list. Be upfront about the kind of clients you want to meet and ask for introductions. A clear and specific request makes it easier for people to help.
3. Join the Right Groups
Attend the conferences and other events your ideal clients are likely to be at. Look for opportunities to meet decision-makers and potential clients.
4. Be Proactive About Relationship Building
When you meet new people, focus on building genuine relationships. Building trust and rapport takes time, but it’s key to expanding your network.
5. Maximize Social Media Platforms
Use platforms like LinkedIn to your advantage. Follow and connect with a few executives in your target market each day. Engage with their posts, it’s an easy way to get on their radar..
6. Follow Up
Don’t let new connections fade. Keep the conversation with a series of staying in touch strategies. Offer value—sharing knowledge, insights, or collaborating on a small initiative.
Expanding your network takes time, effort and consistency. Following these steps, you’ll increase your access to more Ideal Clients over time. Work to build a network that supports your goals.