... you missed an opportunity.

The only reason the client bought you in.

They want a business outcome.

They want value.

And because you're so keen to talk about game-changing technology, connected experiences, product sprints, digital transformation, and all the rest ... you missed an opportunity.

It was your chance to ask the business outcome question.

• What do they hope to achieve with the game-changing technology?

• What's possible for their customers with connected experiences?

• What impact do product sprints have for them?

• What's the main driver for digital transformation?

Mini-mission: This week apply outcome questions whenever you can.

Take this brief for example. What's your outcome from reading this?